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Corporate Culture Through the Prism of Behavioral Economics

Author

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  • Adelina Milanova

    () (Economic Research Institute, Bulgarain Academy of Science, Sofia, Bulgaria)

Abstract

The influence of corporate culture in the context of corporate governance is determined not only by the observance of certain social and organizational rules and norms, but also by the irrational) effects such as sympathy, antipathy, ambition, sense of superiority, sense of vengeance, , which in many cases hinder or even block the rational management decisions and processes. Relying on the behavioral paradigm implies a new vision of the manifestation of corporate human capital and mechanisms for effective corporate governance.

Suggested Citation

  • Adelina Milanova, 2019. "Corporate Culture Through the Prism of Behavioral Economics," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 5, pages 257-267, December.
  • Handle: RePEc:nwe:natrud:y:2019:i:5:p:257-267
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    File URL: http://unwe-research-papers.org/bg/journalissues/article/10217
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    More about this item

    Keywords

    corporate culture; behavioral economy; corporate human capital;

    JEL classification:

    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Z1 - Other Special Topics - - Cultural Economics

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