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Gross Domestic Product or Gross National Happiness – Which is the Better Alternative for Economic Measurement?


  • Maria Marikina

    () (University of National and World Economy, Sofia, Bulgaria)


This article analyze the problem related to measuring the national economy and choosing the appropriate macroeconomic indicator. The object of the analysis will be the measurement of the economy, subject matter is the nature and the inconsistencies of the gross domestic product (GDP) and Gross National Happiness (GNH). This challenge also relates to the thesis, namely: GDP remains the main macroeconomic indicator, and other alternatives, such as GNH, can`t replace it altogether, as they give rise to new problems and inability to accurately assess.

Suggested Citation

  • Maria Marikina, 2019. "Gross Domestic Product or Gross National Happiness – Which is the Better Alternative for Economic Measurement?," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 5, pages 175-186, December.
  • Handle: RePEc:nwe:natrud:y:2019:i:5:p:175-186

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    More about this item


    gross domestic product; economic well-being; gross national happiness; economic measuring;
    All these keywords.

    JEL classification:

    • E01 - Macroeconomics and Monetary Economics - - General - - - Measurement and Data on National Income and Product Accounts and Wealth; Environmental Accounts
    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being


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