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Behavioral Economics and Neuroeconomics in Studied the Intuition

Author

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  • Rumen Andreev

    () (University of National and World Economy, Sofia, Bulgaria)

Abstract

The aim of the article is to present the importance and applicability of intuition in the modern world, as well as the study of behavioral economics. An interdisciplinary approach has been used, with a comparative and critical analysis of different concepts of behavioral economics, neuroeconomics and cognitive psychology. The intuition is presented by presenting the anatomy of left and right brain thinking, the rational and automatic thinking system, the influence of information technologies on its acquisition.

Suggested Citation

  • Rumen Andreev, 2019. "Behavioral Economics and Neuroeconomics in Studied the Intuition," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 45-58, November.
  • Handle: RePEc:nwe:natrud:y:2019:i:3:p:45-58
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    File URL: http://unwe-research-papers.org/bg/journalissues/article/10108
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    More about this item

    Keywords

    intuition; heuristics; behavioral economics; neuroeconomics;

    JEL classification:

    • D87 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Neuroeconomics
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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