IDEAS home Printed from https://ideas.repec.org/a/nwe/natrud/y2017i3p87-115.html
   My bibliography  Save this article

Creative Thinking in the Light of the Behavioral and Creative Economy

Author

Listed:
  • Rumen Andreev

    () (University of National and World Economy, Sofia, Bulgaria)

Abstract

The objective of this paper was to prove that in the core of modern economics stayed creative behavior that was not only the result of intellect but also of right lateral thinking, studied by neuroscience. The study of creative behavior required analysis of human thinking, which was the basis for achieving creativity in the economy. The investigation was devoted to the issues of creative thinking, and addressed the main conditions for a creative solution to the economic problems. The necessary elements of creative behavior, methods, and techniques of individual and group creative thinking had been identified. A comparative analysis of different concepts from behavioral economics was performed for the purpose of the study as they were compared with the creative economy paradigms so that creative behavior synthesis could be made. An interdisciplinary approach was used as investigations of intelligence, psychology, and neuroeconomics had been combined and analyzed. However, the already existing publications on behavioral economics in Bulgaria, it had been relatively inadequately known, while the creative economy had been analyzed in terms of the intellectual property. In the economically developed countries creativity became a major economic resource providing crucial competitive advantage. The behavioral and creative economy development enabled the study of creative behavior and the creative thinking in its core, with its results such as innovation, creative products, marketing, entrepreneurship, etc.

Suggested Citation

  • Rumen Andreev, 2017. "Creative Thinking in the Light of the Behavioral and Creative Economy," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 87-115, December.
  • Handle: RePEc:nwe:natrud:y:2017:i:3:p:87-115
    as

    Download full text from publisher

    File URL: http://unwe-research-papers.org/bg/journalissues/article/9923
    Download Restriction: no

    More about this item

    Keywords

    creativity; behavior; thinking; intelligence; creative economy; behavior economics;

    JEL classification:

    • D0 - Microeconomics - - General
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • H0 - Public Economics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nwe:natrud:y:2017:i:3:p:87-115. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Vanya Lazarova). General contact details of provider: http://edirc.repec.org/data/unweebg.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.