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Exploring Seasonal Trends in Bulgarian Media: Insights from a Data-Driven Analysis of Web Publications

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Listed:
  • Plamen Milev

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

This paper presents a data-driven analysis of Bulgarian online media, aimed at identifying seasonal tr ends and event-driven fluctuations in news coverage. The study quantitatively analyzes the total monthly publication volume and the frequency of ten most popular keywords over a one-year period. The findings reveal two primary influences on the editorial agenda: predictable seasonal patterns, with a notable decrease in media output during the summer months, and the strong impact of specific high-profile events. For instance, coverage related to political terms like "Trump" and "Elections" peaked indirect alignment with major electoral cycles, while geopolitical topics such as "Ukraine" and "Israel" showed sharp fluctuations corresponding to key international developments. The paper discusses these dynamics, providing empirical insights into how the Bulgarian media agenda is shaped by the interplay of cyclical trends and event-driven news.

Suggested Citation

  • Plamen Milev, 2025. "Exploring Seasonal Trends in Bulgarian Media: Insights from a Data-Driven Analysis of Web Publications," Innovative Information Technologies for Economy Digitalization (IITED), University of National and World Economy, Sofia, Bulgaria, issue 1, pages 68-76, October.
    • Handle: RePEc:nwe:iitfed:y:2024:i:1:p:68-76
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    References listed on IDEAS

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    2. Maria Marzovanova, 2015. "Intelligent Tagging and Search as a Fully Automated System," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 95-100, April.
    3. Ivan Belev, 2024. "Combining digital business automation technologies," Innovative Information Technologies for Economy Digitalization (IITED), University of National and World Economy, Sofia, Bulgaria, issue 1, pages 305-312, October.
    4. Mariana Kovacheva, 2025. "Evaluating Challenges and Opportunities Associated with Cloud-Based Big Data Solutions," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 175-188, July.
    5. Mitko Radoev, 2024. "Application of Natural Language Processing in Accounting," Innovative Information Technologies for Economy Digitalization (IITED), University of National and World Economy, Sofia, Bulgaria, issue 1, pages 107-113, October.
    6. Yavor Tabov, 2024. "Web Data Processing in the Digital Age: Challenges and Solutions," Innovative Information Technologies for Economy Digitalization (IITED), University of National and World Economy, Sofia, Bulgaria, issue 1, pages 223-228, October.
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