Software tools for online analytical processing – from data to strategic decisions in the digital economy

Digitalization in the modern world is causing fundamental transformations in the economy as a whole. For this reason, the digital economy is not just a trend, but an inevitable reality that determines the competitiveness and development of businesses over time. Data is becoming an increasingly strategic resource, allowing organizations to optimize their processes and offer personalized solutions, and software tools for online analytical processing are key tools for their effective management and analysis. The report examines the evolution of software tools for online analytical processing - from traditional to modern cloud platforms with artificial intelligence integration. Emphasis is placed on defining the criteria for selecting an appropriate solution for online analytical processing according to the size and needs of enterprises, and a model of logically related indicators is proposed, including: functional, technological and economic aspects of implementation. Based on this, a comparative analysis of the leading products for online analytical processing is carried out, selected due to their widespread distribution, different approach to data processing and market leadership in the BI industry. The comparison is made based on predefined criteria such as scalability, ease of integration, analytical capabilities, price and accessibility. Trends for the future development of online analytical processing are presented, which transform these systems from analysis tools into an engine of strategic management decisions and a catalyst for the digital transformation of business.