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New Business Models for Distribution of the Radio Industry Product via Digital Technology

Author

Listed:
  • Hristin Strizhlev

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

The current article explores the new busi­ness models for distribution of the product of the radio industry – the radio programme – via digi­tal means. The development of the Internet and technology in this field have and are still having a huge influence on all other media, including the radio itself. The advent of mobile technol­ogy and the ability of mobile telephones/smart­phones, which enable the user to gain access to unlimited content, also influences electronic media and the services they offer. In general, we can say that while the radio is broadcasted, either by cable or a satellite, it can also be available on the Internet and/or on any mobile phone. However, the main priority of all this accessibility is to increase the outcomes of the radio operators and to give them competitive advantages in comparison to other conventional and digital media.

Suggested Citation

  • Hristin Strizhlev, 2019. "New Business Models for Distribution of the Radio Industry Product via Digital Technology," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 32-39, March.
    • Handle: RePEc:nwe:iisabg:y:2019:i:1:p:32-39
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    File URL: https://www.unwe.bg/uploads/Alternatives/Strijlev_Alternativi_br1_2019_BG-4.pdf
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    More about this item

    Keywords

    radio industry; intellectual property; digital environment; distribution of a radio programme;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital

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