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Opportunities to Improve the Aesthetic Environment of the Tourist Sites

Author

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  • Elenita Velikova

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

The following article presents part of the results displayed in the University Research Project on the topic “Research on the European practices in the aestheticism of the tourist sites”. The latter research focuses on the theoretical basis of aestheticism, the advantages of its ap­plication in tourism, the good practices imposed in the European aesthetic area and the main trends, which should be taken into consideration by the Bulgarian entrepreneurs. As a result of the research, specific guidelines for improve­ment in the aesthetic surroundings of the tour­ist sites in our country were drawn. These will substantially improve the competitiveness and the appeal of the sites in accordance with the national requirements and consumer needs.

Suggested Citation

  • Elenita Velikova, 2017. "Opportunities to Improve the Aesthetic Environment of the Tourist Sites," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 40-47, June.
  • Handle: RePEc:nwe:iisabg:y:2017:i:3:p:40-47
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    More about this item

    Keywords

    aestheticism; tourist sites; good practices; trends;
    All these keywords.

    JEL classification:

    • J21 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Labor Force and Employment, Size, and Structure
    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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