Directions for Development of Corporate Communications through Social Network Tools

The progress of information technology, particularly Internet and Web, in the last ten years and widespread usage by people gave precondition for constructing new communication and information channels. Simultaneously, enterprise needs for new flexible communication tools increases more and more, especially in areas of collocated work units, dynamic workflows, large corporate structures, the need for asynchronous and mobile methods of communication and collaboration allow entering technologies such as web 2.0 and social networks. Social networks provide the necessary range of resources for internal communication, combined with the potential of building social circles and groups are dominating as a useful and indispensable tool, displacing the email messages in asynchronous communication, phone and chat in synchronous. This way of interaction within corporations led to changes in work habits and approaches to interactions of employees on the one hand and on the other, allows all generated information in the process of collaboration between employees to be saved and used in the process of knowledge mining and stored as collective wisdow.