Social Networking Sites: Guidelines For Creating New Business Opportunities Through Facebook, Twitter And LinkedIn
The world is swiftly evolving. We now face the challenge of adapting the business sector to the increasingly dynamic transformation brought about by Web 2.0 technologies and social networks in particular. The extensive use of social networking sites (SNSs) such as Facebook, Twitter and LinkedIn has spawned questions regarding the possibility of using such new platforms in order to generate more business revenue. While it is demonstrated that social networking can be profitable for companies and their brands in terms of exposure, brand awareness and actual sales, it can also prove detrimental if not managed correctly. At the same time, SNSs can affect every aspects of the business environment, like product development, marketing communication or the process of recruiting. This article explores the characteristics of social media and their impact on business and proposes several guidelines for companies that decide to employ SNSs in their activity.
Volume (Year): 1 (2013)
Issue (Month): 1 (May)
|Contact details of provider:|| Phone: +40-372.177.141|
Web page: http://www.facultateademanagement.ro/
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Anant Saxena & Uday Khanna, 2013. "Advertising on Social Network Sites: A Structural Equation Modelling Approach," Vision, , vol. 17(1), pages 17-25, March.
When requesting a correction, please mention this item's handle: RePEc:nup:jrmdke:v:1:y:2013:i:1:p:39-53. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Cristian-Mihai VIDU)
If references are entirely missing, you can add them using this form.