IDEAS home Printed from https://ideas.repec.org/a/now/jnljmb/107.00000003.html
   My bibliography  Save this article

Which Mission? Thoughts About the Past and Future of BDT

Author

Listed:
  • Schwarz, Norbert

Abstract

The behavioral decision theory (BDT) research of the last few decades addressed a big and important question, the limits of human rationality, but did so in an effect-focused way that many observers considered a serious limitation. Simonson’s (this issue) retrospective suggests that this limitation reflects a narrowly defined mission that privileged the falsification of economists’ rationality assumptions over an understanding of the processes underlying the observed phenomena. Future BDT research has the opportunity to overcome this limitation by conceptualizing BDT findings, and the marketing-centric questions Simonson poses, within the context of what else we know about the human mind.

Suggested Citation

  • Schwarz, Norbert, 2015. "Which Mission? Thoughts About the Past and Future of BDT," Journal of Marketing Behavior, now publishers, vol. 1(1), pages 53-58, May.
    • Handle: RePEc:now:jnljmb:107.00000003
    DOI: 10.1561/107.00000003
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1561/107.00000003
    Download Restriction: no
    File URL: https://libkey.io/10.1561/107.00000003?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Simonson, Itamar, 2014. "The BDT Effect and Future: A Reply to John Lynch and Norbert Schwarz," Research Papers 3163, Stanford University, Graduate School of Business.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:now:jnljmb:107.00000003. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lucy Wiseman (email available below). General contact details of provider: http://www.nowpublishers.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.