Modern Approaches To The Classification Of The Factors Of Influence On The Activity Of Tourism Enterprises

Trends of tourism development on the international level indicate its belonging to the most profitable and promising activities. It does not only provide revenue to the budgets of many countries in the world, but also performs many important functions which requires effective management of tourism enterprises and appropriate government support. The modern tourism industry is a complex socio-economic system which includes companies of different activities and sectors of the economy. Therefore, its functioning and development is influenced by a number of external and internal factors. The current approaches to the classification of the factors influencing the activity of tourism enterprises have been analyzed to reveal their drawbacks and develop an integrated approach to quality information support of management processes in the tourism industry. The methods of analysis, synthesis, logic synthesis, causality, grouping have been used. The analysis of the current domestic and foreign methodological approaches to the classification of the factors influencing the activity of enterprises of the tourism industry shows that they focus on the study of the nature and grouping of the factors themselves, and the current approaches to their classification should be complemented for higher quality information support of management of tourism enterprises. An approach to the classification of the factors influencing the tourism enterprises has been proposed, based on a set of classification features and types on each of them. The developed approach is characterized by a rather broad, comprehensive coverage of the classification features with justification of the use of each of them, which provides a detailed analysis of the studied factors. Additionally a table form of the presentation of the results of analysis of the factors of impact has been proposed to facilitate their processing and use in enterprise management. Using the proposed approach in the corporate planning of tourism enterprises, the formation of tourism development programs at the state and regional levels ensures the efficiency of these processes on the basis of full, relevant and timely information.