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Aspects Of Aircraft Building Enterprises' Entrance Into The Overseas Market In Crisis

Author

Listed:
  • L. Skibitska

    (of the National Aviation University)

Abstract

World crisis of 2008 – 2013 could not but have affected post-socialist countries. The organizational system of aircraft enterprises of Ukraine and its whole aviation complex can be characterised as primitive, of quite low level, with rare weak attempts to improve it. Tasks and theoretical substantiation of the mechanism of internationalization of domestic aircraft building enterprises' activity in crisis, methods and means of their entrance into the foreign market are described. Formulation of international aims of these enterprises is identified. The main current trends in the global aircraft industry development are identified. The objective factors of the crisis of aircraft companies are revealed. The areas of foreign trade of an aircraft manufacturer are proposed. The stages of the marketing strategy development at aircraft manufacturing companies when entering foreign markets are described.

Suggested Citation

  • L. Skibitska, 2014. "Aspects Of Aircraft Building Enterprises' Entrance Into The Overseas Market In Crisis," Economics of Development, Kharkiv National University of Economics, vol. 71(3), pages 54-59.
    • Handle: RePEc:nos:zodgwl:e143ski.pdf
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    File URL: http://www.ed.ksue.edu.ua/ER/knt/eu143_71/e143ski.pdf
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