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Changes in Competitive Environment in the Russian Markets (The Case of Retailing Chains)

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  • V. Radaev

Abstract

Fundamental changes have occurred in the competitive environment in the Russian retailing market in the beginning of 2000s. New Russian retailing chains are expanding to occupy the place of independent stores and open-air markets. However, they face a serious challenge. The first transnational retailers have already entered the domestic market. More of them are expected to invest huge money into the Russian economy. A redistribution of markets is on the agenda for the next 3-4 years. What does it mean for Russian leading sellers? Will they survive or leave the market as it happened with local retailing chains in Eastern Europe? What kind of business strategies are elaborated to meet the challenge of the new competitive environment? These are the issues for investigation in the paper. A major data source comes from two series of in-depth interviews conducted with owners and top managers of 38 companies, which are members of two business associations - RATEC and ACORT.

Suggested Citation

  • V. Radaev, 2003. "Changes in Competitive Environment in the Russian Markets (The Case of Retailing Chains)," Voprosy Ekonomiki, NP Voprosy Ekonomiki, issue 7.
    • Handle: RePEc:nos:voprec:y:2003:id:2050
    DOI: 10.32609/0042-8736-2003-7-57-77
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