IDEAS home Printed from https://ideas.repec.org/a/nos/social/y2022i1p3-15.html
   My bibliography  Save this article

The influence of the motivation theory on women startup enterprises in Kigali

Author

Listed:
  • Nsengimana, Simon
  • Naicker, Visvanathan

Abstract

Achievement motivation refers to the attainment of business goals. An entrepreneur can receive a reward from the achievement motivation in terms of intrinsic or extrinsic rewards. However, due to cultural norms, stereotyping, and patriarchy, Rwandan women face difficulties when starting a business. Some women broke the glass ceiling and launched their businesses amidst many challenges. A quantitative method guided this study. The survey collected 409 questionnaires from purposively selected women-owned SMEs in Kigali. The findings indicate the challenges they faced, such as HIV/AIDS, a lack of entrepreneurship skills, and market opportunities. Despite the challenges they faced, their businesses performed well, which supported the theory of ‘achieve motivation’. This resulted in rewards, such as respect among family members, the community, and an improvement in their lifestyle, which is critical in Kigali. This study provides novelty in discovering women’s SME achievements in Kigali based on motivation theories. The findings of this study provide a directive to policymakers to improve women-owned businesses under patriarchal environments in Kigali.

Suggested Citation

  • Nsengimana, Simon & Naicker, Visvanathan, 2022. "The influence of the motivation theory on women startup enterprises in Kigali," EUREKA: Social and Humanities, Scientific Route OÜ, issue 1, pages 3-15.
    • Handle: RePEc:nos:social:y:2022:i:1:p:3-15
    as

    Download full text from publisher

    File URL: http://journal.eu-jr.eu/social/article/viewFile/2253/1845.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nos:social:y:2022:i:1:p:3-15. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Helen Klimashevska (email available below). General contact details of provider: http://eu-jr.eu/social .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.