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Values-based Value Creation and Responsibility. On the Relationship of 'Doing Business' and 'Doing CSR'

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  • Haase, Michaela

Abstract

Against the backdrop of a framework of analysis expressing and promoting the cooperation between the marketing theory and the ethics of responsibility, this paper aims to identify commonalities and differences between “doing business” and “doing CSR”. A value-creation perspective is revealed within this framework designed and employed to facilitate the identification and establishment of responsible business practices (“doing CSR”). The answers to four questions provide support for accomplishing the paper’s objectives: why and for whom, how, and with whom can or should value creation take place?

Suggested Citation

  • Haase, Michaela, 2015. "Values-based Value Creation and Responsibility. On the Relationship of 'Doing Business' and 'Doing CSR'," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 16(3), pages 339-368.
    • Handle: RePEc:nms:ethics:doi:10.1688/zfwu-2015-03-haase
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    File URL: https://www.nomos-elibrary.de/10.5771/1439-880X-2015-3-339
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    Citations

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    Cited by:

    1. Haase, Michaela, 2020. "Considering Value-related Concepts in Service-oriented Approaches to Marketing Studies in Light of Philosophical and Economic Value Theories," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 4(2-3), pages 133-144.
    2. Danilo Brozović & Anna D’Auria & Marco Tregua, 2020. "Value Creation and Sustainability: Lessons from Leading Sustainability Firms," Sustainability, MDPI, vol. 12(11), pages 1-19, May.

    More about this item

    Keywords

    Theory of Value; Value Creation; Shared Responsibility; CSR; Marketing Theory; Service;
    All these keywords.

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • A14 - General Economics and Teaching - - General Economics - - - Sociology of Economics
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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