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Aplicación de las TICs en la promoción de destinos

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  • Daniela I. Castellucci

Abstract

El artículo que se presenta se sustenta en investigaciones realizadas en el Centro de Investigaciones Turísticas a propósito de las acciones comunicativas promocionales de la imagen de marca por parte de los municipios de la Provincia de Buenos Aires. Resulta de interés indagar el nivel de aplicación de las TICs en la promoción turística de municipios de incipiente actividad turística, considerando los diversos modelos de análisis y evaluación de sitios web que actualmente se emplean. Se toma como caso de estudio el municipio de Balcarce, analizando tres sitios web de promoción turística correspondiente al sector público, sector privado y tercer sector. Finalmente, y en virtud de la trascendencia que hoy adquiere el uso de internet en el marketing de destinos, se realiza una serie de recomendaciones a los organismos públicos de turismo.

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Handle: RePEc:nmp:aportr:v:11:y:2007:i:1:id:557
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