IDEAS home Printed from https://ideas.repec.org/a/neo/journl/v9y2013i3p26-34.html
   My bibliography  Save this article

Study Of The Marketing Experience At The Destinations In The World Based On The Progress Of The Arts And Entertainment In The Development Of Tourism Products

Author

Listed:
  • NIKOLAI TSONEV

    (UNIVERSITY OF NATIONAL AND WORLD ECONOMY, SOFIA)

Abstract

Destination marketing should achieve the strategic goals set by the analysis of the interested parties, and to correspond with supply and demand, using the full range of marketing tools to communicate with customers and suppliers. The consumers have special requests for their journey, entertainment and educational experiences. Therefore, the topics of destinations and their interpretation become more important for the future. Human resources, training and cooperation between competing and complementary destinations enable the regions to learn from each other and adapt to the demands and requirements of the customers. Innovative Marketing, led by the researches and utilization of new technologies will be the only way to manage and marketing the competing destinations in the future.

Suggested Citation

  • Nikolai Tsonev, 2013. "Study Of The Marketing Experience At The Destinations In The World Based On The Progress Of The Arts And Entertainment In The Development Of Tourism Products," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 9(3), pages 26-34.
    • Handle: RePEc:neo:journl:v:9:y:2013:i:3:p:26-34
    as

    Download full text from publisher

    File URL: http://em.swu.bg/images/SpisanieIkonomikaupload/SpisanieIkonomika2013/STUDY%20OF%20THE%20MARKETING%20EXPERIENCE%20AT%20THE%20DESTINATIONS%20IN%20THE%20WORLD.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:neo:journl:v:9:y:2013:i:3:p:26-34. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Vladislav Krastev (email available below). General contact details of provider: https://edirc.repec.org/data/feswubg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.