IDEAS home Printed from https://ideas.repec.org/a/neo/journl/v7y2011i3p58-68.html
   My bibliography  Save this article

Management Technology Of The Modern Consumer Behavior Through The Use Of Psychoanalysis And Unconscious Motives

Author

Listed:
  • MARIANA UCHEVA

    (South-west university "Neofit Rilski")

Abstract

Consumer (client) behavioris a set of actions directly related to the purchase and consum ption of goods and services, disposal, including the processes of decision making that preceded these actions and follow after them. Very important area for studying the behavior of consumers (client) and buyers study the processes that liein the unconscious. Understanding consumers' knowledge of their hidden thoughts and feelings, and the hidden forces that motivate these thoughts and feelings, enabling merchandisers do accurately predict consumer reactions to the products and their characteristics, and hence-to effectively influence making purchasing decisions.

Suggested Citation

  • Mariana Ucheva, 2011. "Management Technology Of The Modern Consumer Behavior Through The Use Of Psychoanalysis And Unconscious Motives," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 7(3), pages 58-68.
    • Handle: RePEc:neo:journl:v:7:y:2011:i:3:p:58-68
    as

    Download full text from publisher

    File URL: http://em.swu.bg/images/SpisanieIkonomikaupload/SpisanieIkonomika2011/MANAGEMENT%20TECHNOLOGY%20OF%20THE%20MODERN%20CONSUMER%20BEHAVIOR.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:neo:journl:v:7:y:2011:i:3:p:58-68. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Vladislav Krastev (email available below). General contact details of provider: https://edirc.repec.org/data/feswubg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.