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Demarketing Strategies In The Automotive Fuel Market In Algeria (2015-2024)

Author

Listed:
  • Zakia Mazouz

    (Laboratory for Regional Studies, Entrepreneurship, and Innovation, Faculty of Economic, Commercial, and Management Sciences, University of Bouira, Bouira 1000, Algeria)

  • Khalida Ayad

    (Laboratory for Regional Studies, Entrepreneurship, and Innovation, Faculty of Economic, Commercial, and Management Sciences, University of Bouira, Bouira 1000, Algeria)

Abstract

This study investigates the marketing strategies deployed in Algeria's automotive fuel sector, a domain of critical importance to the nation’s economic and ecological frameworks. As a sector deeply intertwined with multiple spheres, including environmental and economic domains, its dual impacts necessitate a strategic approach to balance its benefits and drawbacks. To address this challenge, the Algerian government has implemented a demarketing strategy designed to regulate and redirect demand in line with broader ecological and economic goals. Within a descriptive -analytical approach; This paper analyzes key analytical data from recent years, identifying traditional fuel products as demarketed products and highlighting liquefied petroleum gas (LPG) as a viable and strategic alternative.

Suggested Citation

  • Zakia Mazouz & Khalida Ayad, 2025. "Demarketing Strategies In The Automotive Fuel Market In Algeria (2015-2024)," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 22(2), pages 49-63.
    • Handle: RePEc:neo:journl:v:22:y:2025:i:2:p:49-63
    DOI: 10.37708/em.swu.v22i2.4
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    JEL classification:

    • B22 - Schools of Economic Thought and Methodology - - History of Economic Thought since 1925 - - - Macroeconomics
    • B4 - Schools of Economic Thought and Methodology - - Economic Methodology
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • Q11 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Aggregate Supply and Demand Analysis; Prices
    • Q47 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Energy Forecasting

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