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The Role Of Strategic Marketing Management For Company Development

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  • Dilyana Yaneva

    (South-West University "Neofit Rilski", Blagoevgrad, Faculty of Economics)

Abstract

The effective development of each company is inextricably linked to the perception of the principles of strategic marketing management. Combining the characteristics of strategic management with strategic marketing, the process aims to take advantage of the business opportunities and stable market position for achieving the company's goals. The key role of the process also consists in the necessity of making effective decisions and take adequate actions as a result of corporate strategies’ formulation and implementation.

Suggested Citation

  • Dilyana Yaneva, 2020. "The Role Of Strategic Marketing Management For Company Development," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 17(2), pages 105-110.
    • Handle: RePEc:neo:journl:v:17:y:2020:i:2:p:105-110
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    References listed on IDEAS

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    1. Viktoria Kalaidjieva, 2014. "Innovations And Competitive Advantage Of The Company," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 10(2), pages 106-113.
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