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Evaluation And Measurement Of Destination Branding Efficiency

Author

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  • GEORGI CHETRAFILOV

    (SWU "Neofit Rilski", Blagoevgrad, Bulgaria)

Abstract

With the market development in the era of modern globalization there has been a need for introduction of high-quality products and not just looking for ways to increase their assortment and nomenclature. This new trend caused by the increasingly good awareness of the consumers regarding the dynamic development of the information technologies, which in turn increases their requirements in respect of one product, opens doors for the development of brand theory as a science about trademark and maintaining the brand culture of consumption.

Suggested Citation

  • Georgi Chetrafilov, 2018. "Evaluation And Measurement Of Destination Branding Efficiency," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(1), pages 277-287.
    • Handle: RePEc:neo:journl:v:14:y:2018:i:1:p:277-287
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    More about this item

    Keywords

    Destination branding; branding evaluation; brand efficiency;
    All these keywords.

    JEL classification:

    • Z39 - Other Special Topics - - Tourism Economics - - - Other

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