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Project For The Establishment Of Model For Management Of Corporate Culture In The Context Of Global Company

Author

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  • YANICA PETKOVA DIMITROVA

    (University of Library Studies and Information Technologies (UNIBIT), Sofia)

Abstract

Corporate culture is directly linked to the strategy and structure of the company, helping to improve its competitive advantages, and therefore an important element in the process of organizational development, determined by the dynamics of modern social and business environment marked by globalization. The article discusses the basic characteristics of the models of corporate culture to offer a research framework for the drafting of a model of corporate culture, which could be applied in multinational, global companies to enhance their competitive advantages.

Suggested Citation

  • Yanica Petkova Dimitrova, 2017. "Project For The Establishment Of Model For Management Of Corporate Culture In The Context Of Global Company," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 13(1), pages 201-214.
    • Handle: RePEc:neo:journl:v:13:y:2017:i:1:p:201-214
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    More about this item

    Keywords

    corporate culture; globalization; communication competence; corporate social responsibility; multinational company; virtual organization; shared value;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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