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Online Marketing And Its Role In Promoting The Use Of Banking Services

Author

Listed:
  • DINKA ZLATEVA

    (SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, BULGARIA)

Abstract

The change in the external environment puts to the tests the financial institutions - to adapt to the new regulations, new technologies, increased rigor of customers and economic conditions. Today, the traditional model of banking services is ineffective. Future imposes new requirements which financial institutions have to reckon with: the trend towards smaller, fragmented and decentralized banks, which in turn will lead to a reduction in the growth of individual units. One of the most striking challenges of modern times is to create a comprehensive IT architecture for complex customer service, which requires dealing with large data sets.

Suggested Citation

  • Dinka Zlateva, 2016. "Online Marketing And Its Role In Promoting The Use Of Banking Services," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 4(1), pages 87-99.
    • Handle: RePEc:neo:epjour:v:4:y:2016:i:1:p:87-99
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    Cited by:

    1. Savica Dimitrieska & Tanja Efremova, 2020. "The Flower Of Services And Its Efficiency In The Banking Sector," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 8(1), pages 109-118.

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