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Adquisición de ventajas competitivas mediante la generación de un territorio estratégico

Author

Listed:
  • Martínez Huartos Johann Heinz

    (Universidad del Rosario Bogotá)

  • Rivera Rodríguez Hugo Alberto

    (Universidad del Rosario Bogotá)

  • Maldonado Castañeda Carlos Eduardo

    (Universidad del Rosario Bogotá)

  • Mendoza Pulido Iván Alfredo

    (Universidad del Rosario Bogotá)

Abstract

Present paper shows some advances obtained trough Modeling and Simulating Laboratory at Rosario University in relation with a study of the concurring panorama in any strategic sector. The model introduced is based on non-traditional logic and non conventional computation system. After a brief presentation of a tool named Structural Analysis for Strategic Sectors developed by some researchers (Restrepo and Rivera), we transformed the tool from a planar into a complex behavioral system that helps to visualize better options for investment or innovation, and allow to take decisions in the frame of uncertainty and dynamic systems.

Suggested Citation

  • Martínez Huartos Johann Heinz & Rivera Rodríguez Hugo Alberto & Maldonado Castañeda Carlos Eduardo & Mendoza Pulido Iván Alfredo, 2011. "Adquisición de ventajas competitivas mediante la generación de un territorio estratégico," Contaduría y Administración, Accounting and Management, vol. 56(2), pages 11-31, mayo - ag.
    • Handle: RePEc:nax:conyad:v:56:y:2011:i:2:p:11-31
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