Author
Listed:
- Ori Plonsky
(Technion – Israel Institute of Technology)
- Reut Apel
(Technion – Israel Institute of Technology)
- Eyal Ert
(The Hebrew University of Jerusalem)
- Moshe Tennenholtz
(Technion – Israel Institute of Technology)
- David Bourgin
(Adobe Research)
- Joshua C. Peterson
(Boston University)
- Daniel Reichman
(Worcester Polytechnic Institute)
- Thomas L. Griffiths
(Princeton University)
- Stuart J. Russell
(University of California, Berkeley)
- Even C. Carter
(DEVCOM Army Research Laboratory)
- James F. Cavanagh
(The University of New Mexico)
- Ido Erev
(Technion – Israel Institute of Technology)
Abstract
Predicting human decisions under risk and uncertainty remains a fundamental challenge across disciplines. Existing models often struggle even in highly stylized tasks like choice between lotteries. Here we introduce BEAST gradient boosting (BEAST-GB), a hybrid model integrating behavioural theory (BEAST) with machine learning. We first present CPC18, a competition for predicting risky choice, in which BEAST-GB won. Then, using two large datasets, we demonstrate that BEAST-GB predicts more accurately than neural networks trained on extensive data and dozens of existing behavioural models. BEAST-GB also generalizes robustly across unseen experimental contexts, surpassing direct empirical generalization, and helps to refine and improve the behavioural theory itself. Our analyses highlight the potential of anchoring predictions on behavioural theory even in data-rich settings and even when the theory alone falters. Our results underscore how integrating machine learning with theoretical frameworks, especially those—like BEAST—designed for prediction, can improve our ability to predict and understand human behaviour.
Suggested Citation
Ori Plonsky & Reut Apel & Eyal Ert & Moshe Tennenholtz & David Bourgin & Joshua C. Peterson & Daniel Reichman & Thomas L. Griffiths & Stuart J. Russell & Even C. Carter & James F. Cavanagh & Ido Erev, 2025.
"Predicting human decisions with behavioural theories and machine learning,"
Nature Human Behaviour, Nature, vol. 9(11), pages 2271-2284, November.
Handle:
RePEc:nat:nathum:v:9:y:2025:i:11:d:10.1038_s41562-025-02267-6
DOI: 10.1038/s41562-025-02267-6
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