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We must invest in behavioural economics for the HIV response


  • Omar Galárraga

    (Brown University)

  • Sebastian Linnemayr

    (RAND Corporation)

  • Sandra I. McCoy

    (University of California)

  • Harsha Thirumurthy

    (University of Pennsylvania)

  • Christopher Gordon

    (National Institute of Mental Health)

  • Susan Vorkoper

    (National Institutes of Health)


Effective HIV prevention and treatment are widely available, but services are underused and underdelivered. Behavioural economics offers insights into why this is and shows us cost-effective interventions to change behaviours. We call for investment in scaling up behavioural economics approaches to aid in progress towards ending HIV.

Suggested Citation

  • Omar Galárraga & Sebastian Linnemayr & Sandra I. McCoy & Harsha Thirumurthy & Christopher Gordon & Susan Vorkoper, 2023. "We must invest in behavioural economics for the HIV response," Nature Human Behaviour, Nature, vol. 7(8), pages 1241-1244, August.
  • Handle: RePEc:nat:nathum:v:7:y:2023:i:8:d:10.1038_s41562-023-01664-z
    DOI: 10.1038/s41562-023-01664-z

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