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From choice architecture to choice engineering

Author

Listed:
  • Ohad Dan

    (The Hebrew University
    The Hebrew University)

  • Yonatan Loewenstein

    (The Hebrew University
    The Hebrew University
    The Hebrew University
    The Hebrew University)

Abstract

Qualitative psychological principles are commonly utilized to influence the choices that people make. Can this goal be achieved more efficiently by using quantitative models of choice? Here, we launch an academic competition to compare the effectiveness of these two approaches.

Suggested Citation

  • Ohad Dan & Yonatan Loewenstein, 2019. "From choice architecture to choice engineering," Nature Communications, Nature, vol. 10(1), pages 1-4, December.
    • Handle: RePEc:nat:natcom:v:10:y:2019:i:1:d:10.1038_s41467-019-10825-6
    DOI: 10.1038/s41467-019-10825-6
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