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Self-interest and pro-environmental behaviour

Author

Listed:
  • Laurel Evans

    (School of Psychology, Cardiff University
    School of Psychology, Victoria University of Wellington)

  • Gregory R. Maio

    (School of Psychology, Cardiff University)

  • Adam Corner

    (School of Psychology, Cardiff University)

  • Carl J. Hodgetts

    (School of Psychology, Cardiff University)

  • Sameera Ahmed

    (School of Psychology, Cardiff University)

  • Ulrike Hahn

    (School of Psychology, Cardiff University)

Abstract

Campaigns to promote pro-environmental behaviour usually emphasize self-interested reasons for engaging with a self-transcendent cause such as protecting the environment. However, psychological evidence suggests that this approach may fail to stimulate other, different, environmental behaviours. Research shows that communicating self-transcending motives for car-sharing increases recycling rates, whereas presenting self-interested reasons alone, or combined with self-transcending motives, does not.

Suggested Citation

  • Laurel Evans & Gregory R. Maio & Adam Corner & Carl J. Hodgetts & Sameera Ahmed & Ulrike Hahn, 2013. "Self-interest and pro-environmental behaviour," Nature Climate Change, Nature, vol. 3(2), pages 122-125, February.
    • Handle: RePEc:nat:natcli:v:3:y:2013:i:2:d:10.1038_nclimate1662
    DOI: 10.1038/nclimate1662
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