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The global effectiveness of fact-checking: Evidence from simultaneous experiments in Argentina, Nigeria, South Africa, and the United Kingdom

Author

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  • Ethan Porter

    (School of Media and Public Affairs, The George Washington University, Washington, DC 20052)

  • Thomas J. Wood

    (Department of Political Science, The Ohio State University, Columbus, OH 43210)

Abstract

The spread of misinformation is a global phenomenon, with implications for elections, state-sanctioned violence, and health outcomes. Yet, even though scholars have investigated the capacity of fact-checking to reduce belief in misinformation, little evidence exists on the global effectiveness of this approach. We describe fact-checking experiments conducted simultaneously in Argentina, Nigeria, South Africa, and the United Kingdom, in which we studied whether fact-checking can durably reduce belief in misinformation. In total, we evaluated 22 fact-checks, including two that were tested in all four countries. Fact-checking reduced belief in misinformation, with most effects still apparent more than 2 wk later. A meta-analytic procedure indicates that fact-checks reduced belief in misinformation by at least 0.59 points on a 5-point scale. Exposure to misinformation, however, only increased false beliefs by less than 0.07 points on the same scale. Across continents, fact-checks reduce belief in misinformation, often durably so.

Suggested Citation

  • Ethan Porter & Thomas J. Wood, 2021. "The global effectiveness of fact-checking: Evidence from simultaneous experiments in Argentina, Nigeria, South Africa, and the United Kingdom," Proceedings of the National Academy of Sciences, Proceedings of the National Academy of Sciences, vol. 118(37), pages 2104235118-, September.
  • Handle: RePEc:nas:journl:v:118:y:2021:p:e2104235118
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    Citations

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    Cited by:

    1. Gordon Pennycook & David G. Rand, 2022. "Accuracy prompts are a replicable and generalizable approach for reducing the spread of misinformation," Nature Communications, Nature, vol. 13(1), pages 1-12, December.
    2. John M. Carey & Andrew M. Guess & Peter J. Loewen & Eric Merkley & Brendan Nyhan & Joseph B. Phillips & Jason Reifler, 2022. "The ephemeral effects of fact-checks on COVID-19 misperceptions in the United States, Great Britain and Canada," Nature Human Behaviour, Nature, vol. 6(2), pages 236-243, February.

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