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Sex in Cinema: On the Demand for Female Nudity in Film

Author

Listed:
  • Makenzie Martin

    (Indiana University Southeast)

  • D. Eric Schansberg

    (Indiana University Southeast)

Abstract

Sex sells in cinema—or does it? This paper measures the impact of the usual factors that influence box office success, with a focus on the potential contributions of female nudity. In addition to making contributions to the general literature on movie revenues, we contribute to the sparse literature on nudity and revenues—and find that female nudity is only related to box office success in two genres: horror (negatively) and drama (positively). We also introduce another metric for box office success which has a significant impact on the usual dependent variables in the literature.

Suggested Citation

  • Makenzie Martin & D. Eric Schansberg, 2025. "Sex in Cinema: On the Demand for Female Nudity in Film," Journal of Economic Insight, Missouri Valley Economic Association, vol. 51(2), pages 29-65.
    • Handle: RePEc:mve:journl:v:51:y:2025:i:2:p:29-65
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    More about this item

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • D20 - Microeconomics - - Production and Organizations - - - General
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

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