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Values and entrepreneurship

Author

Listed:
  • Martina Urbanová

    (Department of Law and Social Sciences, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czech Republic)

  • Jana Dundelová

    (Department of Law and Social Sciences, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czech Republic)

  • Daniela Dvořáková

    (Department of Law and Social Sciences, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czech Republic)

Abstract

This paper deals with the importance of values in business development. The authors remind M. Weber and his study about the impact of Protestantism on business development. After defining the concept of value, attention is focused on the theory of R.K. Merton, T. Parsons, R. Inglehart. Using the critical sociological approach the authors reflect on the research strategies in the area of values. In this context is mentioned for example the issue of ideal and real cultures - ideal cultures consist of norms and values to which people officially claim, e.g. values of Christian civilization, values of Central Europe; so-called universal values are very often (or should be) a base for legal norms. Real cultures represent a pattern according to which people act and regard it socially acceptable. In this context is also discussed the question of individualism without responsibility that is typical for current western society as well as for the Czech society of last decades. Value orientations are patterns for expected roles, culturally defined types of human relations, expressing the basic attitudes in social interaction. The level of prevailing business values is visible also in many multinational corporations espousing the concept of corporate social responsibility within their promotion but violating it in reality.

Suggested Citation

  • Martina Urbanová & Jana Dundelová & Daniela Dvořáková, 2013. "Values and entrepreneurship," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 61(4), pages 1167-1175.
    • Handle: RePEc:mup:actaun:actaun_2013061041167
    DOI: 10.11118/actaun201361041167
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    References listed on IDEAS

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    1. Milan Sojka, 2009. "Stane se institucionální ekonomie paradigmatem 21. stoletÍ? [Will the institutional economy become the 21st century paradigm?]," Politická ekonomie, Prague University of Economics and Business, vol. 2009(3), pages 297-304.
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