IDEAS home Printed from https://ideas.repec.org/a/mup/actaun/actaun_2012060020293.html
   My bibliography  Save this article

Increasing competitiveness of wine producers in strategic alliances VOC

Author

Listed:
  • Martin Prokeš

    (Ústav marketingu a obchodu, Mendelova univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika)

  • Pavel Tomšík

    (Ústav managementu, Mendelova univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika)

Abstract

The paper describes the main reasons for the formation of new regional association of wineries, based on a different origin for wines in the wine region of Moravia in the southeast part of the Czech Republic. This research aim is to create a plan for new development of such strategic alliances on the basis of results of localization factors. There coefficient of localization is used for identification of cluster. Results are compared with already operating on associations for the appellation in Austria DAC. They were traced changes in consumer preferences in the Czech wine market. Consumers are placing more emphasis on the selection of wine on its descent from a particular area, growing community and the individual grower. This paper specifically introduces new associations for appellation system VOC. This alliance is described in the context of the establishment, operation, development and expansion, respectively the possibility of involvement of additional organizations suppliers and research institutions. The application of the results of research was a plan for the establishment of new alliance VOC Modré Hory, where are associated 30 wine producers of wine in 5 villages around the center Velké Pavlovice. Based on the experience of newly emerging VOC system of appellations was setting up a plan of formation association with the proposed methodological approach. Open cooperation between associations VOC appellation and other entities involving suppliers, customers, research institutions and universities has the possibility of creating an institutionalized wine cluster. The plan to create a wine cluster was proposed to establish cooperation between the newly emerging associations of VOC at three sub-regions of South Moravia, in order to achieve competitive advantage.

Suggested Citation

  • Martin Prokeš & Pavel Tomšík, 2012. "Increasing competitiveness of wine producers in strategic alliances VOC," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 60(2), pages 293-298.
    • Handle: RePEc:mup:actaun:actaun_2012060020293
    DOI: 10.11118/actaun201260020293
    as

    Download full text from publisher

    File URL: http://acta.mendelu.cz/doi/10.11118/actaun201260020293.html
    Download Restriction: free of charge
    File URL: http://acta.mendelu.cz/doi/10.11118/actaun201260020293.pdf
    Download Restriction: free of charge
    File URL: https://libkey.io/10.11118/actaun201260020293?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Marie-Claude Bélis-Bergouignan & Nathalie Corade & Jacques-Olivier Pesme, 2010. "Strategic operations and concentration in the Bordeaux-Aquitaine region," Post-Print hal-00546379, HAL.
    2. Visser, Evert-Jan, 2004. "¿A Chilean wine cluster? governance and upgrading in the phase of internationalization," Desarrollo Productivo 4549, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Helena CHLADKOVA & Sylvie FORMANKOVA, 2016. "Strategy for SMEs in the area of primary agricultural production," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 62(9), pages 395-406.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pavel TOMŠÍK & Martin PROKEŠ, 2011. "New strategic alliances of wine producers in the Czech Republic," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 57(12), pages 573-579.
    2. Padilla Bernal Luz Evelia & Reyes Rivas Eliver & Pérez Veyna Oscar, 2012. "Evaluación de un cluster bajo agricultura protegida en México," Contaduría y Administración, Accounting and Management, vol. 57(3), pages 219-237, julio-sep.
    3. Primi, Annalisa & Peres Núñez, Wilson, 2009. "Theory and practice of industrial policy: evidence from the Latin American experience," Desarrollo Productivo 4582, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL).
    4. Arthur L. Centonze, 2010. "Transitional Cluster Development: A Case Study From the New York Wine Industry," Economic Development Quarterly, , vol. 24(3), pages 251-260, August.
    5. Caroline Tahon & Peter J. Batt, 2021. "An Exploratory Study of the Sustainable Practices Used at Each Level of the Bordeaux Wine Value Chain," Sustainability, MDPI, vol. 13(17), pages 1-25, August.
    6. Martin Prokeš, 2013. "Development of wine tourism in South Moravia," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 61(7), pages 2669-2675.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mup:actaun:actaun_2012060020293. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ivo Andrle (email available below). General contact details of provider: https://mendelu.cz/en/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.