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The Consumer Behaviour in a Post Pandemic World

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  • Anna Zinola

Abstract

The pandemia has changed purchasing and consumption attitudesand behaviours. Both the product – firts of all fast moving consumergoods – and retail have changed. Regarding products, there has beenan increase of some categories: long-life food products (as pasta andrice), raw materials (sugar, eggs, flour etc.), household disinfectants. Although,the end of the lockdown marked the dicrease of the consumptionof these items.Regarding the retail, there has been a boom in ecommerce. Italianconsumers recovered the digital gap of years in a few months. Will thistrend last? It is too early to say. However the persistence of the virusand the convenience of the ecommerce suggest that some of the newusers will be loyal.

Suggested Citation

  • Anna Zinola, 2020. "The Consumer Behaviour in a Post Pandemic World," Micro & Macro Marketing, Società editrice il Mulino, issue 3, pages 647-656.
    • Handle: RePEc:mul:jyf1hn:doi:10.1431/98626:y:2020:i:3:p:647-656
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