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Consumatore e apprendimento nella crisi

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  • Maria Cristina Martinengo

Abstract

During the economical crisis the consumer undergoes a learning process which brings to elaborate strategies to optimize the income and sustain the consumption standards. This increase of knowledge and skills brings to a growth of self confidence and respect for people and economical actor near the consumer, e.g. the distribution. Meanwhile the confidence in institutions and firms decreases, and this process is not useful for the economic recovery, which needs an extension of consumption.

Suggested Citation

  • Maria Cristina Martinengo, 2011. "Consumatore e apprendimento nella crisi," Micro & Macro Marketing, Società editrice il Mulino, issue 1, pages 39-50.
    • Handle: RePEc:mul:jyf1hn:doi:10.1431/34368:y:2011:i:1:p:39-50
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