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Covid-19 & Consumers’ Behaviors and Preferences: Is a Renewed Love for Home Greenery a Feature of the New Normal Lifestyles?

Author

Listed:
  • Carolina Guerini
  • Federica Ilaria Fornaciari

Abstract

Inspired by the perception of a great dissatisfaction animating people obliged to stay at home and by the unforeseen increase of flowers’ purchases in Italy, this research aims at analyzing home greenery – a business that have been positively impacted by pandemic and emerged as a means allowing people to positively overcome the sufferings due to the lock down and the permanent research for healthy life habits. Based on a statistically representative sample it outlines the product categories included in home greenery and it analysis as well some emerging lifestyle trends connected with the renewed gear for comfort at home

Suggested Citation

  • Carolina Guerini & Federica Ilaria Fornaciari, 2022. "Covid-19 & Consumers’ Behaviors and Preferences: Is a Renewed Love for Home Greenery a Feature of the New Normal Lifestyles?," Micro & Macro Marketing, Società editrice il Mulino, issue 3, pages 547-563.
    • Handle: RePEc:mul:jyf1hn:doi:10.1431/105553:y:2022:i:3:p:547-563
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