IDEAS home Printed from https://ideas.repec.org/a/mul/jkrece/doi10.1446-85788y2016i4p573-586.html
   My bibliography  Save this article

Rome Civic Museum Network: Visitor's Identikit

Author

Listed:
  • Roberta Biglino
  • Valeria Amantini

Abstract

«Cultural heritage management» implies a deep knowledge of visitor expectations and customer experience, in order to be able to structure and diversify the organization and the quality of planned service offering. The «Museums' Visitor Identikit» is a project that... takes its strength from the data collected by the «Zètema Progetto Cultura» (a cultural organisation in Rome) from customer satisfaction surveys gathered since 2000, and from ticket office reports. The timespan considered is the period from 2010 to 2015, during which time nearly 24.000 interviews were conducted. Some highlights of the analysis include that 98% of the visitors in 2015 were generally satisfied with their visit to Rome's museums, and that the median visitors to the Rome Civic Museum Network were adult, non-Italian women, travelling in pairs, were employed, have attended university, and were visiting the museum for the first time. Finally, the analysis of each museum indicates among other things that young visitors' greatest concerns were about ticket prices, while visitors residents in Rome were interested in temporary exhibitions hosted in the museums.

Suggested Citation

  • Roberta Biglino & Valeria Amantini, 2016. "Rome Civic Museum Network: Visitor's Identikit," Economia della Cultura, Società editrice il Mulino, issue 4, pages 573-586.
  • Handle: RePEc:mul:jkrece:doi:10.1446/85788:y:2016:i:4:p:573-586
    as

    Download full text from publisher

    File URL: https://www.rivisteweb.it/download/article/10.1446/85788
    Download Restriction: Access to full text is restricted to subscribers

    File URL: https://www.rivisteweb.it/doi/10.1446/85788
    Download Restriction: no
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mul:jkrece:doi:10.1446/85788:y:2016:i:4:p:573-586. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://www.rivisteweb.it/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.