A new phase in the industrialisation of culture: content selection and treatment by data

In recent years, one has been able to observe the growing effect of strategies that combine big data and algorithmic processing on the circulation conditions of cultural objects. From search engines to automated recommendation systems, consumers' relationship to the symbolic world is increasingly dependent on digital computational tools and automation systems powered by different types of data. There is also the emerging presence of these tools on the output of cultural and media industries: they no longer concern merely the dissemination of cultural objects, but sometimes their very conception. This developing phenomenon is the subject of this article. It is part of the long-term movement of industrialization of culture while presenting new forms of technicalisation and rationalisation of production. The study proposes the exploratory and transversal evaluation of the mutagenic effects of the integration of these big data-driven techniques into the upstream outputs of three branches of cultural industries: publishing, radio and the press.