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La gestione dei contenuti editoriali.Il Corporate Content Management System

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  • Alberto Cantoni

Abstract

Digital technologies reshape the value chain of publishing enterprises by suggesting new content management solutions. The «Publishing Archives», that is the traditional content management model based on a static idea of publishing property, is discussed by advanced digital systems, which allow outputting the same content (be it text, sound or image) to a variety of formats. Therefore, in the author's opinion, moving from a static model to a dynamic system based on an integrated architecture and intended to manage the Global Contents (Corporate Content Management System) is a critical factor for the corporate success. The meaning and the basic elements of the CCMI represent the object of this article.

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  • Alberto Cantoni, 2002. "La gestione dei contenuti editoriali.Il Corporate Content Management System," Economia della Cultura, Società editrice il Mulino, issue 3, pages 343-350.
    • Handle: RePEc:mul:jkrece:doi:10.1446/7934:y:2002:i:3:p:343-350
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