IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

The Abbonamento Musei Torino Piemonte experience

Listed author(s):
  • Brondino Gabriele
  • Bollo Alessandro
  • Gariboldi Alessandra
  • Leon Francesca
Registered author(s):

    Making more accessible cultural heritage, enhancing the audience satisfaction, increasing the relationship between the residents and the local/regional heritage, creating a marketing instrument to better organize the supply, promote new type of visitors and distribute visits in a larger number of museums, building an organism in which all stakeholders are involved - museums, policy makers, financing bodies, cultural management, local associations - toward coordination and collaboration as a system, collecting qualitative and quantitative information on visits and visitors: these are the aims of Abbonamento Musei Torino Piemonte, the Turin and Piedmont annual museum card, born in 1995 which involved in 2010 over 180 museums, monuments, cultural/naturalistic sites and 62.000 subscribers, who visited an average of 5.7 sites during 2010. In the article we review the results of the last six years in number of card sold, visits, economic evaluations and analyze the advantages for public administrations, museums and visitors. The report gives also the results of a qualitative analysis carried out through 600 interviews to card holders, to better investigate their behavior and their perception of the values connected with utilizing the Abbonamento Musei Torino Piemonte.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: Access to full text is restricted to subscribers

    File URL:
    Download Restriction: no

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Article provided by Società editrice il Mulino in its journal Economia della Cultura.

    Volume (Year): (2011)
    Issue (Month): 1 ()
    Pages: 59-76

    in new window

    Handle: RePEc:mul:jkrece:doi:10.1446/34484:y:2011:i:1:p:59-76
    Contact details of provider: Web page:

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:mul:jkrece:doi:10.1446/34484:y:2011:i:1:p:59-76. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ()

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.