IDEAS home Printed from
   My bibliography  Save this article

The Abbonamento Musei Torino Piemonte experience


  • Gabriele Brondino
  • Alessandro Bollo
  • Alessandra Gariboldi
  • Francesca Leon


Making more accessible cultural heritage, enhancing the audience satisfaction, increasing the relationship between the residents and the local/regional heritage, creating a marketing instrument to better organize the supply, promote new type of visitors and distribute visits in a larger number of museums, building an organism in which all stakeholders are involved - museums, policy makers, financing bodies, cultural management, local associations - toward coordination and collaboration as a system, collecting qualitative and quantitative information on visits and visitors: these are the aims of Abbonamento Musei Torino Piemonte, the Turin and Piedmont annual museum card, born in 1995 which involved in 2010 over 180 museums, monuments, cultural/naturalistic sites and 62.000 subscribers, who visited an average of 5.7 sites during 2010. In the article we review the results of the last six years in number of card sold, visits, economic evaluations and analyze the advantages for public administrations, museums and visitors. The report gives also the results of a qualitative analysis carried out through 600 interviews to card holders, to better investigate their behavior and their perception of the values connected with utilizing the Abbonamento Musei Torino Piemonte.

Suggested Citation

  • Gabriele Brondino & Alessandro Bollo & Alessandra Gariboldi & Francesca Leon, 2011. "The Abbonamento Musei Torino Piemonte experience," Economia della Cultura, Società editrice il Mulino, issue 1, pages 59-76.
  • Handle: RePEc:mul:jkrece:doi:10.1446/34484:y:2011:i:1:p:59-76

    Download full text from publisher

    File URL:
    Download Restriction: Access to full text is restricted to subscribers

    File URL:
    Download Restriction: no

    As the access to this document is restricted, you may want to search for a different version of it.


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mul:jkrece:doi:10.1446/34484:y:2011:i:1:p:59-76. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: () or (Joanne Lustig). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.