Nuove metriche per comunicare il museo
We can distinguish different levels, several targets and many tools in museums institutional communication. Like many other organisations, museums have a precise informative responsibility towards their different stakeholders. The first communication level is the one directed to people attending museums rooms (i.e. visitors); the second level is the one referred to scientific community; moreover, there are other stakeholders such as the staff, local and national authorities, media system, opinion leaders, goods and services suppliers, sponsors, etc. At international level, one of the most frequently used communication tools in museums is the Annual Report (AR), a document summarising, in a structured form, past and future information about museum life and activities. The analysis of international ARs allows designing their general structure, made up of a descriptive section and a quantitative one, besides, quite rarely, some space devoted to the analysis of the external scenario (PEST and SWOT analyses). In the «narrative» section, we can find such elements as: a) communication from the Director; b) notes on the history of the museum and its collections; c) mission and strategic goals; d) programs and activities; e) organisational structure and data about museum staff and volunteers; f) list of donors. As for the «quantitative» section, it cab be made up of the following items: g) data on visitors attendance; h) financial report; i) performance indicators.The making of an AR needs a careful and deep reflection on some strategic and operational management choices, moving from the mission formulation; on another side, an AR gives a 360 degrees vision of museum activities and has moreover very important implications in terms of evaluation, both diachronic and synchronic.
Volume (Year): (2009)
Issue (Month): 4 ()
|Contact details of provider:|| |
When requesting a correction, please mention this item's handle: RePEc:mul:jkrece:doi:10.1446/31513:y:2009:i:4:p:499-512. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ()
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.