IDEAS home Printed from https://ideas.repec.org/a/mul/jhpfyn/doi10.1434-81136y2015i2p291-314.html
   My bibliography  Save this article

Dominant mass media and advertising caps

Author

Listed:
  • Andrea Mangani

Abstract

Internet si sta sostituendo alla Tv come protagonista nella fornitura di contenuti di intrattenimento e informazione. L'impatto esercitato sugli utenti passa anche attraverso la comunicazione commerciale online, che mantiene una crescita sostenuta. La regolazione quantitativa delle inserzioni pubblicitarie è di tipo asimmetrico e si concentra sulla televisione. Questo articolo discute le motivazioni ufficiali o presunte di una simile forma di intervento per poi considerarne la possibile estensione ad Internet. L'affollamento pubblicitario potrebbe infatti comportare una riduzione del benessere sociale. I problemi principali dell'utilizzo dei tetti pubblicitari su Internet derivano dalla definizione dell'oggetto dell'intervento e dalle asimmetrie strutturali che caratterizzano i media online.

Suggested Citation

  • Andrea Mangani, 2015. "Dominant mass media and advertising caps," Mercato Concorrenza Regole, Società editrice il Mulino, issue 2, pages 291-314.
    • Handle: RePEc:mul:jhpfyn:doi:10.1434/81136:y:2015:i:2:p:291-314
    as

    Download full text from publisher

    File URL: https://www.rivisteweb.it/download/article/10.1434/81136
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://www.rivisteweb.it/doi/10.1434/81136
    Download Restriction: no
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mul:jhpfyn:doi:10.1434/81136:y:2015:i:2:p:291-314. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://www.rivisteweb.it/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.