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Pay what you want!

  • Nicita Antonio
  • Rinaldi Sara
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    Nel 2007 il gruppo musicale dei Radiohead ha sperimentato, per un periodo limitato, la formula pay-what-you-want per l'acquisto dell'album dal sito del gruppo. Sorprendentemente quasi il 40% dei consumatori ha pagato un prezzo positivo e, alla fine della promozione della regola pay-whay-you-want, l'album ha comunque registrato un record di vendite. La storia dei Radiohead rappresenta un importante «esperimento naturale» per la definizione delle politiche dei diritti proprietari più appropriate per la fruizione di contenuti digitali, anche alla luce delle teorie comportamentali del consumo.

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    File URL: http://www.rivisteweb.it/download/article/10.1434/35249
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    File URL: http://www.rivisteweb.it/doi/10.1434/35249
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    Article provided by Società editrice il Mulino in its journal Mercato Concorrenza Regole.

    Volume (Year): (2011)
    Issue (Month): 2 ()
    Pages: 295-314

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    Handle: RePEc:mul:jhpfyn:doi:10.1434/35249:y:2011:i:2:p:295-314
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