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Pay what you want!

Author

Listed:
  • Antonio Nicita
  • Sara Rinaldi

Abstract

Nel 2007 il gruppo musicale dei Radiohead ha sperimentato, per un periodo limitato, la formula pay-what-you-want per l'acquisto dell'album dal sito del gruppo. Sorprendentemente quasi il 40% dei consumatori ha pagato un prezzo positivo e, alla fine della promozione della regola pay-whay-you-want, l'album ha comunque registrato un record di vendite. La storia dei Radiohead rappresenta un importante «esperimento naturale» per la definizione delle politiche dei diritti proprietari più appropriate per la fruizione di contenuti digitali, anche alla luce delle teorie comportamentali del consumo.

Suggested Citation

  • Antonio Nicita & Sara Rinaldi, 2011. "Pay what you want!," Mercato Concorrenza Regole, Società editrice il Mulino, issue 2, pages 295-314.
  • Handle: RePEc:mul:jhpfyn:doi:10.1434/35249:y:2011:i:2:p:295-314
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    More about this item

    Keywords

    copyright law and economics; music; piracy; behavioral law and economics; K00; M13; Q28.;

    JEL classification:

    • K00 - Law and Economics - - General - - - General (including Data Sources and Description)
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

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