IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Login to save this article or follow this journal

Incentives to fidelity and exclusion: loyalty discounts and rebates

  • Faella Gianluca
Registered author(s):

    Gli sconti e i premi fidelizzanti si collocano a ridosso dell'incerto confine tra condotte escludenti e iniziative commerciali aggressive, ma sostanzialmente pro-competitive. Facendo leva sulla speciale responsabilità dell'impresa egemone, la Commissione e le corti comunitarie hanno tradizionalmente ricollegato l'illiceità della pratica alla sua tendenza a fidelizzare la clientela e, per tale via, ostacolare le imprese antagoniste, laddove negli Stati Uniti il timore di soffocare una classica forma di concorrenza sui prezzi ha indotto la prevalente giurisprudenza a sancire una forte presunzione di liceità degli sconti non predatori e non leganti, che parrebbe superabile soltanto mediante la specifica prova di ripercussioni anticoncorrenziali attuali. Nel Discussion Paper sull'art. 82, la Commissione ha effettuato un primo tentativo d'ancorare il trattamento della pratica al suo effettivo impatto concorrenziale, ma la decisione Tomra e, soprattutto, la sentenza resa dalla Corte di Giustizia nel caso British Airways sembrano aver rafforzato l'orientamento tradizionale delle istituzioni comunitarie, gettando alcune ombre sul processo di revisione della politica della concorrenza in tema d'abuso.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL: http://www.rivisteweb.it/download/article/10.1434/26932
    Download Restriction: no

    File URL: http://www.rivisteweb.it/doi/10.1434/26932
    Download Restriction: no

    Article provided by Società editrice il Mulino in its journal Mercato Concorrenza Regole.

    Volume (Year): (2008)
    Issue (Month): 1 ()
    Pages: 117-142

    as
    in new window

    Handle: RePEc:mul:jhpfyn:doi:10.1434/26932:y:2008:i:1:p:117-142
    Contact details of provider:

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:mul:jhpfyn:doi:10.1434/26932:y:2008:i:1:p:117-142. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ()

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.