The New Wellness. When Beauty Means Health
Behind the new and increasingly broaden selfcare behaviours, and the corresponding explosion of wellness consumption, lies a new conception of health that gives centrality to the dimension of psychological well-being and considers to be and feel beautiful as a prerequisite in order to attain this achievement. Individual empowerment in self care also affects people's engagement in activities, and then the option for consumption choices, related to fitness, healthy eating and beauty treatments, in a cultural scenario where tends to prevail an extensive notion of health that is, however, far from being unambiguous. The aim of the paper is to explore the combined effect of the dynamics of the consumer society, the explosive growth of certain market segments and the new cultural dimension that assigns centrality to the idea that being «beautiful» means feeling «good». The perverse effect of multiplying behaviors that could be risky for health itself is investigated.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
When requesting a correction, please mention this item's handle: RePEc:mul:j1t56u:doi:10.2382/32700:y:2010:i:1:p:91-102. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ()
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.