Marketing channel evolution: some basic concepts on producer-retailer relationship
The evolution of the socio-economic scenario towards the experiential economy has led to changes in the performance/behaviour and structure both of firms and consumers. Especially in Italy, the modernisation of distribution has taken place together with an intense process of concentration in every retail market. In particular in the grocery market, distribution is no longer only a marketing mix thrust of a firm but a highly competitive market. The main objective of the paper is to develop a conceptual model that draws the evolution of the Italian industry and distribution with respect to the consumption changes, starting from theoretical concepts driven from marketing, industrial economics and management. Moreover, this paper aims at analysing the strong interrelation between the distribution/firm and the point of purchase/ brand, that requires both the firm perspective in order to link the structural evolution of the firm to the development of the retail, and the consumer behaviour perspective, that fosters a model of concentration, whether spatial or not, to match the consumer needs.
Volume (Year): (2008)
Issue (Month): 2 ()
|Contact details of provider:|| |
When requesting a correction, please mention this item's handle: RePEc:mul:j1t56u:doi:10.2382/27348:y:2008:i:2:p:221-224. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ()
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.