IDEAS home Printed from https://ideas.repec.org/a/mul/j0hje1/doi10.1430-13071y2004i1p83-98.html
   My bibliography  Save this article

Il successo di un'azienda nata nel posto sbagliato

Author

Listed:
  • Bruno Steve

Abstract

Several authors have analyzed the relation between geographical location and competitive advantage. In a recent publication Yves Doz, Jose Santos and Peter Williamson (Doz et al., 2001) identify a new source of competitive advantage in discovering, accessing, mobilizing and leveraging knowledge from many locations. In this perspective, companies born in the wrong place gain a considerable competitive advantage, being naturally prone to doing business by learning knowledge from the world rather than projecting their own formulas and standards. I have analyzed in this perspective the history of STMicroelectronics, building upon my experience as the Chairman of ST's Supervisory Board. In fact, ST really benefited from being born in the wrong place: thanks to a natural disadvantage, the company was able to develop some distinctive capabilities representing its real strengths. The capabilities to create links between remote knowledge sources, to partner with suppliers, customers and research entities, to build upon cultural differences rather than imposing the homeland culture represent key success factors in a rapidly changing scenario.

Suggested Citation

  • Bruno Steve, 2004. "Il successo di un'azienda nata nel posto sbagliato," L'industria, Società editrice il Mulino, issue 1, pages 83-98.
  • Handle: RePEc:mul:j0hje1:doi:10.1430/13071:y:2004:i:1:p:83-98
    as

    Download full text from publisher

    File URL: https://www.rivisteweb.it/download/article/10.1430/13071
    Download Restriction: Access to full text is restricted to subscribers

    File URL: https://www.rivisteweb.it/doi/10.1430/13071
    Download Restriction: no
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mul:j0hje1:doi:10.1430/13071:y:2004:i:1:p:83-98. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://www.rivisteweb.it/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.