IDEAS home Printed from https://ideas.repec.org/a/mth/bmh888/v1y2013i2p18-46.html
   My bibliography  Save this article

Consumerism, the Nigeria Experience: Study of the Food and Drink Industries 1980-2012

Author

Listed:
  • A. E. Ndu Oko
  • Osuagwu Linus

Abstract

The work is an evaluation of consumerism activities in Nigeria with specific interest in the food and drink industries. It considered the growth and challenges to consumerism, the impact of the non-active nature of consumerism on the health and environmental standard of the country. Data generated based on the use of sets questionnaire were analyzed using analysis of variance statistical tool. Findings include that the inactive nature of consumerism in Nigeria contributes significantly to the exploitative attitude of manufacturers, explicitly through high price of products and implicitly by the debasement of the environment through improper management of residues (waste), resulting to poor health and environmental standard. Solution among others is that firms by suasion should be encouraged to adopt marketing concept philosophies, principles, policies and strategies for the maximization of corporate goal, consumer welfare (satisfaction) and macro economic development of the society.

Suggested Citation

  • A. E. Ndu Oko & Osuagwu Linus, 2013. "Consumerism, the Nigeria Experience: Study of the Food and Drink Industries 1980-2012," Business and Management Horizons, Macrothink Institute, vol. 1(2), pages 18-46, December.
  • Handle: RePEc:mth:bmh888:v:1:y:2013:i:2:p:18-46
    as

    Download full text from publisher

    File URL: http://www.macrothink.org/journal/index.php/bmh/article/view/4162/3451
    Download Restriction: no

    File URL: http://www.macrothink.org/journal/index.php/bmh/article/view/4162
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zuraidah Zainol & Rusliza Yahaya & Juliana Osman & Nor Asiah Omar & Mohamad Rohieszan Ramdan & Nurul Fadly Habidin, 2018. "The Role of Nutrition Label among Malaysian Consumer: A Preliminary Review," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(4), pages 1058-1073, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mth:bmh888:v:1:y:2013:i:2:p:18-46. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Technical Support Office (email available below). General contact details of provider: http://www.macrothink.org/journal/index.php/bmh .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.