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Primaries: Marketing Analysis Within The Framework Of The Concept Of «Disruptive Vs Supporting Innovations"

Author

Listed:
  • Maricka Otreshko

    (St. Petersburg State University)

Abstract

The article describes the results of the study of "primaries" as an electoral technology that gives parties and their leaders during election campaigns to increase the competitiveness of goods (which are programs, image, etc.) in the political market. The author analyzed the "primaries" through the prism of the concept of "disruptive vs supporting innovation", based on the USA experience (Obama's election campaign in 2008) and the example of Russia's experience (preliminary vote of the United Russia in 2016).

Suggested Citation

  • Maricka Otreshko, 2017. "Primaries: Marketing Analysis Within The Framework Of The Concept Of «Disruptive Vs Supporting Innovations"," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
    • Handle: RePEc:mmb:journl:articl_v3_8_17
    as

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    File URL: http://www.marketing-mba.ru/article/v3_17/Otreshko.pdf
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    More about this item

    Keywords

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    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior

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