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New economy: innovative marketing strategies and competitiveness

Author

Listed:
  • Pashkus, V.

    (economic theory and economic policy department of the St. Petersburg State University)

Abstract

The article deals with aspects of doing business in the new economy and the main factors of competitiveness in new economic environment. This paper focuses on the marketing policy in the sphere of innovation, examines the case of “3M” company.

Suggested Citation

  • Pashkus, V., 2013. "New economy: innovative marketing strategies and competitiveness," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
    • Handle: RePEc:mmb:journl:articl_v3_8_13
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    File URL: http://www.marketing-mba.ru/article/v3_13/pashkus_v.pdf
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    Citations

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    Cited by:

    1. Dolgikh Uliana O., 2016. "Architecture Construction Brand Whole," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, October.

    More about this item

    Keywords

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    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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